Seeing Women Differently: LeanIn.org Partners with Getty Images
Getty Images is one of the largest providers of stock photography in the world, so any change they make to their overall library of images is certain to have a major impact. Which is why we applaud their recent partnership with Sheryl Sandberg’s LeanIn.org. According to a recent article on NYTimes.com, the partnership will result in a new library of photos showing professional women as “surgeons, painters, bakers, soldiers and hunters” as well a “girls riding skateboards, women lifting weights and fathers changing babies’ diapers.”
In the online article, Jonathan Klein, co-founder and chief executive of Getty is quoted as saying, “Imagery has become the communication medium of this generation, and that really means how people are portrayed visually is going to have more influence on how people are seen and perceived than anything else.”
We look forward to seeing the new images begin appearing in print and online messaging.