Moving Straight to the Head of the Line
We love this recent post for RIABiz by our friend April Rudin:
That year, I was launching my new financial services marketing business out of my living room, and I happened to attend an event at which Arianna was talking, ironically, about her new book, “Third World America.”
I felt as if she were talking to me directly when she discussed the endangered middle class and the free-falling of opportunity in America. How could I grasp that narrowing window of opportunity as I tried to make a name for myself and my new business? It immediately occurred to me that a slot as a contributor on Huffington Post might be a great place to start.
So I marched up to Arianna with my card, and asked her what it would take.
“How can I become a contributor to HuffPost?”
She smiled, looked at me intently, took my card and handed it to her assistant. “Sign her on,” she told him. And that was that. I was the high-net-worth marketing blogger for a world renowned publication. My path was quite different from those of most contributors, who get “credentialed” first, but it worked. I went straight to the head of the line.
Click here to read the entire blog where April tells us about the importance of winging it, how to develop your own voice and why we need to create online conversations.