#LikeAGirl Wins at Cannes

TD_LikeAGirl_1_InstagramThe Always #LikeAGirl campaign came home a winner from this year’s Cannes Lions Media, PR, Outdoor, Glass and Creative Effectiveness Awards by being awarded the inaugural Glass Lion.

“This cultural movement set the world on fire. Rooted in a deep understanding of cultural tension and human behavior, ‘#LikeAGirl’ changed the conversation about young women and girls,” said Mark Tutssel, global chief creative officer, Leo Burnett Worldwide, the agency behind the campaign.   “We helped turn an insult into something powerful. I’m infinitely proud of the collaboration across our offices in Toronto, London and Chicago, along with MSL and Starcom for coming together as one to breathe life into this meaningful work.”

In addition to the Grand Prix and Glass Lion win for “#LikeAGirl,” the campaign also won a Gold Lion in the PR category for Integrated Campaign led by PR; a Gold Lion in the Media category for Use of Digital Content; and a Bronze Lion in the Media category for Fast Moving Consumer Goods.

Here’s one of the spots that launched the campaign: