Dove’s Latest Campaign: Choose Beautiful

Through a candid, eye-opening film shot in five countries across the globe, Dove is launching the Choose Beautiful campaign to encourage women worldwide to reconsider the choices they make about their beauty and how those choices make them feel.   The Dove Choose Beautiful film captures real women in San Francisco, Shanghai, Delhi, London, and Sao Paulo considering their own beauty. The women made a choice about the way they see themselves: ‘average’ versus the frequently avoided ‘beautiful.’ The film reveals that women often struggle with recognizing their own beauty, but that when women feel beautiful, they radiate with happiness and confidence.  “Dove Choose Beautiful urges women to embrace this personal choice, because when we do, it unlocks happiness and confidence that impacts women’s self-esteem,” said Jennifer Bremner, Director of Marketing, Dove.

Women around the world are encouraged to make their own choice @Dove with #ChooseBeautiful.  Learn more about the Dove Choose Beautiful global experience and download new Mindful Me self-esteem building activities by following @Dove on Tumblr.