A Kinder, Less Sexist GoDaddy?

Total disclosure: I am a customer of GoDaddy.

So no one is more happy than I to not see a bikini-clad girl in their latest Super Bowl spot.  Matter of fact, I am giving them props for a “don’t-blink-or-you’ll-miss-it” shout out to Grace Hopper Celebration of Women in Computing (GHC), the world’s largest gathering of female technologists–it comes in the form of a #GHC17 button pinned to the backpack of the spot’s main character “The Internet.”

Do not read anything into the fact that the #GHC17 moment is quick–the whole spot moves fast, just like the real internet. According to a recent Fortune article, the “button and other internet culture shoutouts are intended to zoom by” and are designed to be semi-hidden references that will encourage viewers to watch the spot again.

Actually, GoDaddy is a big fan of GHC–online and offline: they sponsor students to attend GHC and have recruited and hired a number of conference attendees.  “We’ve been partnering with them to have this public conversation about how important women in technology is to us,” says GoDaddy CMO Barb Rechterman.

Here’s a sneak peek of the spot:

 

Click here to read the entire article. 

 

 

by Patti Minglin
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www.gogirlcommunications.com