#62MillionGirls Campaign Shows the “Power of Education”

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First Lady Michelle Obama introduced a new campaign focusing on education for girls around the world at Saturday’s Global Citizen Festival in New York City, an event starring Beyoncé, Hugh Jackman and others.

Mrs. Obama spoke to the crowd about the 62 Million Girls campaign, an initiative which seeks to support girls around the around–many of whom are adolescents–that are not in school. “Right now 62 million girls are not in school … they deserve the same chances to get an education as my daughters and your daughters,” she said.

The new public engagement campaign encourages people to tweet photos of themselves with the hashtag #62MillionGirls and say what they learned in school.  The campaign will show the “power of education” and will be used to build awareness and support for Let Girls Learn, a government-wide effort to encourage and support community-led solutions to reduce barriers that prevent adolescent girls from completing their education.  “We know that a girl with an education can shape her own destiny, lift up her family and transform her community,” states the Let Girls Learn website.

The Global Citizen Festival invites citizens from around the world to take action in support of ending extreme poverty by 2030, in which education is a key component of this journey. This year’s festival took place the day after the United Nations announced the new Global Goals for Sustainable Development and welcomed leaders from across the world, alongside artists, advocates and activists passionate about making these goals achievable.