Yvette Hyater-Adams, Chief Storytelling Officer, Narratives for Change
Yvette Angelique Hyater-Adams, MA-TLA, runs Narratives for Change, a business using storytelling to cultivate and preserve women’s personal and leadership narratives. She writes women’s personal and business histories, leads creative writing workshops, and uses a narrative-storytelling approach to develop leaders. As a former C-Suite executive in financial services, a retail executive, and a successful entrepreneur of several businesses, Yvette thrives when leading customer-focused and creative work cultures. While at CoreStates Financial Corp (Wells Fargo), she led the outsourcing of her business group as a joint venture consulting firm between her and the bank, creating Prime Directive Consulting Group. She acquired 100% of the shares in 1998. Her work and accomplishments are notable and recognized in a Harvard Business case study as a best practice in 2001.
Today, Yvette is a global business and arts leader with a proven track record in building strategies, developing business models, and facilitating transformative change for individuals, teams, organizations, and communities. She dives deeply into her craft as a poet and memoir writer, and as a scholar-practitioner in applied behavioral science. Her research and leadership coaching work is grounded in the interdisciplinary fields of women’s development, group process theory, diversity and inclusion, and narrative studies. She designed the Transformative NarrativesTM method, an applied storytelling approach to leadership development. Recent publishing work includes: a poem in Sonia Sanchez’s anthology, Peace is a Haiku Song (2013); a memoir, Becoming Herself: A Woman Emerging As Leader of Her Whole Life (2014), and upcoming chapter, “Transformative Narratives: Women’s Self-Leadership Milieu as a Pathway for Social Change,” in Changing the World With Words: A Transformative Language Arts Reader, Vol 2, Eds. Caryn Mirriam- Goldberg and Ruth Farmer (2014). Yvette earned a Graduate Certificate in Creative Writing at the University of Denver, an M.A. in Transformative Language Arts at Goddard College, and a B.S. in Occupational Education & Workforce Training at Southern Illinois University at Carbondale. She is a member, faculty, and Vice Chair of NTL Institute for Applied Behavioral Science. Yvette has served on several boards as Board Chair, Audit Committee Chair, Human Resources Chair, and Governance Committee. Yvette is represented by Penumbra Literary Agency in New York, NY. Contact: Yvette@narratives4change.com.