Lisa Shalett, Partner, Goldman Sachs and the Global Head of Brand Marketing and Digital Strategy

lisa shalett-1-5 cropped 1Lisa Shalett is a Partner at Goldman Sachs and the Global Head of Brand Marketing and Digital Strategy.

Over her 19 years at the firm, Lisa has had a very diverse career, leading revenue and non-revenue businesses, and client relationships across different cultures and geographies. She began her career as an associate in the Securities Division in 1995, initially in Japanese Equities Sales, leveraging her Japan background and language skills, and ultimately as head of International Equities. She became a Managing

Director in 2000 and was invited to the Partnership in 2002. In 2006, Lisa was asked to move divisions and become the COO of Global Compliance, and in 2008 expanded her role, becoming the COO of Legal and Internal Audit as well. In April 2010, Lisa moved to the Executive Office to focus on the firm’s brand amidst reputational challenges facing Wall Street.

In her current role, Lisa has led the strategic development of the firm’s corporate advertising campaign, Progress is Everyone’s Business, which launched in September 2010 and has won 31 awards. She is driving digital strategy, including launching the firm’s presence on social media platforms, the redesign of gs.com, and collaboration around the creation of content, to enable Goldman Sachs to improve transparency and communications with external stakeholders. The talented team she leads is also responsible for the Annual Report, proprietary brand and reputation research, sponsorships, and marketing for global recruitment and Goldman Sachs’ signature philanthropic programs, including 10,000 Women and 10,000 Small Businesses. Lisa was recognized in 2013 by Brand Innovators as one of the Top 50 Women Brand Marketers, and is a co-chair of The Digital Collective in NY.

Inside and outside Goldman Sachs, Lisa is committed to initiatives that emphasize leadership development, diversity, mentoring, and the promotion and retention of women, and to using her business background to help non-profit organizations. She serves on the Steering Committees of the Kellogg School’s Center for Executive Women and of the Women in Media Mentoring Initiative, and is a mentor in W.O.M.E.N. in America. She has participated in the Fortune Most Powerful Women Summit, and has been a mentor in the Fortune/U.S. State Department Global Women’s Mentoring Partnership. She is a frequent speaker and panelist.

Lisa earned her MBA from Harvard Business School, and BA, summa cum laude, in East Asia Studies from Harvard University. She and her husband have two teenage sons and live in New York.