Darnell Smith, Market President, North Florida Region, Florida Blue

Darnell Smith is Florida Blue’s market president for the North Florida Region. In his role, Smith is responsible for Florida Blue’s business market growth, as well as customer and community engagement across 36 North Florida counties covering cities from St. Augustine to Pensacola.

Prior to his current role, Smith was group vice president, Service Organization and Business Process Management Organization (BPMO). He was responsible for leading a team of approximately 2,000 people who provided service to more than 3 million customers and helped Florida Blue achieve market-leading customer satisfaction. He oversaw the company’s business process management strategy and execution through the deployment of Continuous Improvement and Six Sigma methodologies.

Throughout his career, Smith has been very active in serving the community through numerous organization boards and councils, including United Way of Northeast Florida, First Coast YMCA, Sulzbacher Center, Communities in Schools Florida, Cathedral Arts Project and Feeding Northeast Florida. Smith has demonstrated leadership in developing the community through numerous board appointments including Jacksonville Chamber of Commerce, Economic Development Council of Tallahassee, JAXUSA Policy Council and Big Bend Minority Chamber of Commerce. Smith has served as chair for several community events and in 2016 is chair of the March of Dimes’ March for Babies. Elected as 2017 Chair of the JAX Chamber Board of Directors. Additionally, Smith has served on the Board of Directors of the Florida Blue Foundation, Florida Blue’s philanthropic affiliate.

Smith holds a Bachelor of Science in Electrical Engineering from Florida State University. He is a graduate of the Advanced Management Program at Harvard Business School, the Advanced HR Executive Program at University of Michigan and is an active member of Leadership Jacksonville and Leadership Florida.