Aliera Peterson, CMO & Owner, Go Bright Marketing

As a results-driven marketer in the digital arena, Aliera integrates traditional communication tools with emerging technologies to develop and drive messages to diverse audiences. From nationally recognized brands to local small businesses, she consistently delivers strategies, content and concepts that convert. In 2015, together with her business partner, she launched Go Bright Marketing, an integrated marketing firm based in Jacksonville, Florida.

Prior to launching her own firm, Aliera served as Senior Vice President of Marketing and Communications for the Healthy Home Company and Director of Social Media over a five-person team at the Dalton Agency. Her past clients have included the American Cancer Society, Bad Medina, Chaé Organics, Colt Firearms, Florida Department of Health, Florida Department of Transportation, Bealls Outlet/Burkes Outlet, the Jacksonville Zoo and Gardens, LEGOLAND Florida, Wounded Warrior Project and McDonalds.

She is currently serving on the board of the American Advertising Federation at both the local (Jacksonville) and district (Florida & Caribbean) levels, developing programs and events designed to educate members on the latest trends in technology, creativit­y, and marketing. Aliera holds a B.A. in Creative Writing and an M.A. in Integrated Marketing and Management Communication from Florida State University.