Bridgette Morphew

Founder and Creative Director, Morphew Concept

Bridgette Morphew

Founder and Creative Director, Morphew Concept

Bridgette Morphew is a creative entrepreneur with unparalleled aesthetic instincts. Her expansive understanding of the fashion business has shaped her successful and inspirational career. While still a college student in Florida, Bridgette Morphew started her first business, Victim Clothing, a t-shirt company. Through Victim she learned the process of branding and exploring design. The business quickly grew into a pop-culture phenomenon, and was featured in Rolling Stone Magazine and The New York Times.

Upon graduating, Bridgette moved to one of the world’s fashion meccas, New York City. In 2005, she started Paradox Designs with a fundamental yet revolutionary idea: collect and curate rare fashion artifacts to provide fashion designers with an exclusive source of historical context. With a collection of over 5,000 pieces, Paradox is now a well-respected resource for the world’s most celebrated designers.

Bridgette’s unique vintage archive sparked interest among trendsetters like rock stars, actors and artists. With that in mind, in November 2013 Bridgette and her team created a new brand, Morphew, that serves a fashion-loving retail clientele. Morphew enables Bridgette to expand her founding mission beyond industry insiders to a community of enthusiasts and collectors.

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