Shelley Diamond Leads New Y&R Social Impact Practice

Shelley Diamond to lead Y&R Inspire Change, a global impact practice

 

 

Y&R has launched a global social impact practice, Y&R Inspire Change, geared towards both nonprofit organizations and brands incorporating social purpose strategies. The new practice is led by former Generation W speaker Shelley Diamond, Y&R’s chief client officer, and begins with two current agency clients, UNCF (United Negro College Fund) and Special Olympics. “Our research shows that the lines are blurring more than ever between nonprofits and corporations,” says Diamond. “To succeed today, nonprofits need to think and act more like corporations to grow and innovate, and businesses have a mandate from their consumers to think as much about compassion and purpose as they do about commerce.” Click here to read the official press release announcement.