Maryam Banikarim Shares Insight in New Book

Maryam Banikarim Shares Insight in New Book

 

 

 

 

Generation W opening speaker Maryam Banikarim, Global CMO of Hyatt Hotels, is one of 18 CMOs of leading global brands sharing insights in the new book Global CMO: Best Practice in Marketing Effectiveness & Efficiency Around the World. The book examines the challenges arising out of digital transformation and how it has changed the modern marketing playbook. Click here to read more about the book.