Carolyn Buck Luce Cracks the Code on Winning Female Health Consumers
Carolyn Buck Luce authors new books to help healthcare companies become “gender smart”
2013 Generation W speaker Carolyn Buck Luce is the author of a new book, Reimagining Healthcare: Through a Gender Lens, that will help healthcare companies become “gender smart” and build trust with female health consumers. “The ‘SHEconomy’ is thriving. Women control $29 trillion in worldwide spending and account for 80 percent of healthcare purchases,” says Carolyn Buck Luce. “The healthcare industry has the opportunity to connect with this huge consumer segment and create better healthcare outcomes for women and their families at an economic benefit for both their bottom line and the health of our society.” For more information click here.