Why I’m Ready to Embrace Ambition
Next Wednesday, fashion icon Tory Burch will be launching a new campaign called “Embrace Ambition.” According to the New York Times, the campaign will feature famous people (both male and female) “reclaiming a word that has often been used to vilify women.”
In short, I love this campaign. And, by the way, I haven’t even seen it rolled out yet.
This is the perfect example of what I talk about every single day at Go Girl Communications. When you are leading a brand to impact change in the world, you need to do more than just sell products and services, you need to start a movement. This particular campaign not only inspires women (and men!) to make a difference, but it also gives them an opportunity to directly support a cause they can get behind: The Tory Burch Foundation.
It is well-known that Tory Burch started her fashion brand as a way to be able to fund a foundation that empowers women entrepreneurs. All the proceeds from the sale of accompanying bracelets and T-shirts of the Embrace Ambition campaign will go toward the foundation.
Today, think about the movement you want to create with your next campaign.