Why I’m Ready to Embrace Ambition

Next Wednesday, fashion icon Tory Burch will be launching a new campaign called “Embrace Ambition.” According to the New York Times, the campaign will feature famous people (both male and female) “reclaiming a word that has often been used to vilify women.”

In short, I love this campaign. And, by the way, I haven’t even seen it rolled out yet.

This is the perfect example of what I talk about every single day at Go Girl Communications.  When you are leading a brand to impact change in the world, you need to do more than just sell products and services, you need to start a movement.  This particular campaign not only inspires women (and men!) to make a difference, but it also gives them an opportunity to directly support a cause they can get behind: The Tory Burch Foundation.

It is well-known that Tory Burch started her fashion brand as a way to be able to fund a foundation that empowers women entrepreneurs.  All the proceeds from the sale of accompanying bracelets and T-shirts of the Embrace Ambition campaign will go toward the foundation.

Today, think about the movement you want to create with your next campaign.

 

 

 

 

PattiMinglin_BaleeImages_v2by Patti Minglin
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