Best of the Bowl

It’s a tough job, but I’m happy to sacrifice my time watching The Super Bowl (and stuffing my faces w/nachos) in order to bring you the commercials I thought won with women.  Here’s my list of the Best of the Bowl 2017:

 

Audi #DriveProgress Big Game Commercial – “Daughter”

Gender equality told beautifully through the eyes of a father leaving us all thinking: What do we tell our daughters?

 

84 Lumber Super Bowl Commercial – The Journey Begins

There was some controversy regarding this ad with the full version being viewed on the 84 Lumber website (which was overloaded with users).  But, what I love is that this is a story about a mother and daughter–letting us see a different face in regards to immigration.

 

Inside These Lines

Okay, I really would have liked to see more women represented in this piece. But, I give props for including NFL line judge Sarah Thomas and the message of inclusion.

 

Coca-Cola | It’s Beautiful

It’s beautiful.  Seriously, a simply beautiful ad about the beauty of diversity.

 

Airbnb Super Bowl Commercial 2017 (We Accept)

Another ad themed with diversity and inclusion (seeing a trend?). A very balanced representation of gender, race and culture.

 

2017 Ford Go Further | Ford

First of all, I love the idea that nobody likes to be “stuck” and this ad also does a great job of building a story behind the brand’s tagline: Going Further.  However, my favorite moment is in the middle, when the child who is stuck in the Big Wheel simply yells “Mom”.  After all, who is the one who helps us get “unstuck”?

 

 

 

PattiMinglin_BaleeImages_v2by Patti Minglin
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