About Us

GENERATION W – We are a powerful generation of women with an unprecedented opportunity to make a difference and our mark in this world.GENERATION W is a registered 501c3 organization whose goal is to provide a platform for women of our region to come together to:

  • Be educated, inspired and connected
  • Learn how to impact change for themselves, their communities and the world
  • Inspire women’s leadership

GENERATION W, a women’s leadership conference, is a generation of women who care deeply about the world in which they live, who are seeking knowledge, desire self improvement and are motivated to make a difference in their communities, their country and their world.

Improving and motivating women and inspiring women’s leadership is one of our most vital assets. Women make up nearly half of our talent pool and when you engage women, you see a 23% increase in return on investment and a 43% increase in return on engagement.

Be a part of GENERATION W by making a difference & empowering women today!



Donna Orender, Founder & Chief Executive Officer

Excelling in executive leadership positions in the challenging business of sports, Donna Orender is a game changer. She excels in focused visionary input, keen pragmatic analysis and a unique ability to lead people in new directions. Her influence in the business world has been garnered through her ability to consistently deliver results, her fearless resolve to think outside the box and herdesire to champion great ideas and great people.



Kasia Swierczynska returns to Jacksonville after several years of working in New York City in a wide array of industries. An attendee of Generation W 2012, Kasia was inspired to follow her heart and desire to contribute her outstanding organizational, problem solving and get it done skills to grow the mission and goals of Generation W. As the Chief “Get It Done” Officer at Orender Unlimited, she personifies the unlimited possibilities of what’s next.


Shavone Steele, the Generation W “Jane of All Trades,” is excited to be a part of a growing community of women (and men!) who are passionate about elevating the influence of women across the country and the world. With a strong background in administrative, operational and graphic design work, Shavone hopes to propel Generation W forward through innovative thinking, a desire to make lasting change, and a full embrace of the possibility of women.


Sherry Levin, has empowered young female athletes to become the best version of themselves and achieve their highest goals during her 30 years of coaching basketball. Working in an academic setting has given her a keen perspective on how to build confident leaders of today and tomorrow. Sherry joins Generation W’s dynamic team and will reunite with founder Donna Orender, who she has successfully partnered with in the past to continue her ambition of shaping the next generation of self-assured young women.


Sara Goldsmith

Sara Goldsmith, Sara is the newest member of the team. Before moving to Jacksonville in February she spent the last 41/2 years in Los Angeles where she worked as a Film/TV Studio Operations Coordinator, Personal Assistant, and many other administrative roles as office “traffic controller”. She is excited to get to know her new city through her work at Generation W. An avid fan and participant in sketch/improv comedy, she is a big supporter of empowering women through comedy and leveling the gender playing field in performance.