About Us

GENERATION W – We are a powerful generation of women with an unprecedented opportunity to make a difference and our mark in this world.GENERATION W is a registered 501c3 organization whose goal is to provide a platform for women of our region to come together to:

  • Be educated, inspired and connected
  • Learn how to impact change for themselves, their communities and the world
  • Inspire women’s leadership

GENERATION W, a women’s leadership conference, is a generation of women who care deeply about the world in which they live, who are seeking knowledge, desire self improvement and are motivated to make a difference in their communities, their country and their world.

Improving and motivating women and inspiring women’s leadership is one of our most vital assets. Women make up nearly half of our talent pool and when you engage women, you see a 23% increase in return on investment and a 43% increase in return on engagement.

Be a part of GENERATION W by making a difference & empowering women today!



Donna Orender, Founder & Chief Executive Officer

Excelling in executive leadership positions in the challenging business of sports, Donna Orender is a game changer. She excels in focused visionary input, keen pragmatic analysis and a unique ability to lead people in new directions. Her influence in the business world has been garnered through her ability to consistently deliver results, her fearless resolve to think outside the box and herdesire to champion great ideas and great people.



Kasia Swierczynska returns to Jacksonville after several years of working in New York City in a wide array of industries. An attendee of Generation W 2012, Kasia was inspired to follow her heart and desire to contribute her outstanding organizational, problem solving and get it done skills to grow the mission and goals of Generation W. As the Chief “Get It Done” Officer at Orender Unlimited, she personifies the unlimited possibilities of what’s next.


Atiya Abdelmalik, took the charge from the words of Marian Wright Edelman, “If you don’t like the way the world is, you change it. You have an obligation to change it. You just change it one step at a time.” As a newcomer to Jacksonville, Atiya wasted no time jumping in. She is passionate about her work helping women leaders, Lead With Wellbeing and very excited about the opportunity to expand the vision of Generation Wow. Atiya is a nurse by trade, a change agent at heart and a PhD candidate in Community Engagement. With an extensive background in healthcare and an undying commitment to community, Atiya is excited about contributing to the vibrancy of Jacksonville.


Sherry Levin, has empowered young female athletes to become the best version of themselves and achieve their highest goals during her 30 years of coaching basketball. Working in an academic setting has given her a keen perspective on how to build confident leaders of today and tomorrow. Sherry joins Generation W’s dynamic team and will reunite with founder Donna Orender, who she has successfully partnered with in the past to continue her ambition of shaping the next generation of self-assured young women.


Tara Kelley, a Jacksonville native, has grown and evolved right along with the fine city. She prides herself on strong organizational skills with a twist of creativity that she plans on utilizing to the maximum as Generation W’s Forewoman of Headquarters. Tara is ecstatic to be a part of a team that uplifts, inspires and educates the community, especially women and its up and coming youth as well. She has a strong history of being able to rally her teams through tough challenges, encourage growth amongst colleagues and implementation of exciting and efficient new how to’s.


Pixie Larizza, a Jacksonville native is passionate about “all things woman”. Excited to be back with the Generation W team she will work to engage volunteers in furthering our mission and goals as they relate to the support, education and inspiration of women and girls. Pixie has the heart of an entrepreneur, the soul of an artist, the spirit of a fairy and a love of working with people. She brings a colorful, joyful and Holistic approach to all of her endeavors. Taken from an Emerson poem, her definition of success is “To know even one life has breathed easier because you have lived. This is to have succeeded.